Roxxem

Language Learning Platform

Roxxem is a music video language learning platform with over 1 million users. I redesigned the onboarding flow, in-app experience, and marketing site.

Position
UI/UX Designer

My Role
Onboarding Flow
In-App Experience
Marketing Design
Interaction Design
Visual and verbal identity

Methods & Tools
Mockups
Prototyping
AI Design - Lovable
Competitive Analysis

Year
2025

Challenge

  1. Onboarding: Redesign onboarding to efficiently guide new teachers to Roxxem’s joy factor, playing Whac-A-Word with their class.

  2. In-App Experience: Refresh the main app UI to better reflect Roxxem’s K–12 game-based language learning focus.

  3. Marketing: Update the marketing site to clearly communicate value and boost teacher conversions.

Solution

  1. Onboarding

    • Step-by-step questions to personalize experience

    • Milestone tutorial system with quick launch games and demos

    • Demo joy factor game

  2. In-App Experience:

    • Modern navigation system: search history, tags, filters

    • Engaging interactions and visually appealing graphics

    • Guided wizard tutorial for self-paced learning

  3. Marketing:

    • Tiered call to action, social proof, and results / metrics

    • Clear value proposition including top four offerings

    • Personalized graphics

Onboarding Flow

I designed a streamlined, step-by-step onboarding flow that leads users directly into the “Whac-a-Word” joy factor game. The onboarding process collects key user data to tailor and enhance the in-app experience with personalized content and interactions.

In-App Experience

I designed a user-friendly experience that provides:

  • Search by recent history and relevant tags

  • Tutorial section featuring quick links and how-to videos

  • Updated sidebar for streamlined navigation

  • Interactive song cards that guide users to the “Whac-a-Word” joy factor

Home Page

Songs Page

Marketing Site

Coming Soon

Next

Product Design