AI for Education
Brand Identify and Social Proof
AI for Education helps teachers and schools responsibly adopt AI technology. I designed the company’s homepage, hero header, and style guide.
Position
Designer
My Role
Design a homepage, hero header graphic, and style guide.
Date
June 2024 - September 2024
Methods & Tools
Figma
Canva
Squarespace
Graphic Design
Challenge
How might we refine AI for Education’s homepage to better represent their brand and mission?
Solution
1. Design a homepage that:
Aligns with audience (teachers) and mission (connect with 1 million teachers) through a compelling hero banner
Highlights key offerings, with an emphasis on revenue-generating services
Showcases social proof
2. Develop a cohesive style guide to align assets.
Audience- Centric
Place teachers at the center of the mission.
+ Create a hero header graphic that reflects brand and mission — empower 1 million educators with AI literacy.
Clear Offerings
Create anchor links to core offerings, “Free Resources” and “Our Services”, to efficiently first users to relevant content.
CTA- Contact Us
Drive visitors to paid services by directing them to contact AI for Education directly.
Services that drive revenue
Strategically position AI for Education’s paid services in the first section below the hero header to boost awareness and drive traffic to these key offerings.
Partnerships - Social Proof
Build trust by highlighting AI for Education’s 100+ partnerships near the top of the homepage.
Organize by engagement level
Organize free resources based on the level of user engagement to increase visibility of top resources.
Imagery - Social Proof
Include images that emphasize the teacher community AI for Education serves.
Testimonials - Social Proof
Testimonials from partners build trust and offer valuable insights into the relationships.
Subscription - CTA
Concise call to action with copy that highlights key offerings for those who subscribe.
Voice of AI in Education
Featuring AI for Education’s social media feed reinforces their thought leadership and offers transparency into discussions.
Organized Offerings in Footer
Organizing key offerings into service and resources provides clarity and allows users to efficiently access what they need.
